Muhammad Ali GOAT

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We want your experience and comfort to with Contenders to be one to remember! We understand it is hard to experience total comfort without wearing our product, so we fully guarantee your purchase of your first pair of any Contenders boxer briefs. If you are unsatisfied with our briefs, we will replace with another product or refund your money.

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Our Muhammad Ali GOAT – Greatest of All Time – design shows-off the power and skill of Ali in his fight against Cleveland Williams on November 14, 1966 at the Astrodome in Houston.  Many experts regard Ali's performance in this fight to be the finest of his boxing career.

We found inspiration in this design by wanting to bring the idea of GOAT to life.  There is little to dispute when it comes to who owns the title "Greatest Of All Time". Ali is a transformative and transcendent figure both in and out of the ring. When someone refers to the GOAT, there is only one and his name is Muhammad Ali.

There are many reasons why this design wears so well from the gold pantone with its royal overtones to the image of one of those many the iconic moments Ali has given us. In boxing the knockout is king, and we wanted to put that status on full display with our GOAT boxer brief. Ali was clean and pristine inside the ring and we wanted to capture that feeling with an ultra clean look and isolate one of the legendary moments that helped solidify his legacy. Big, bold and gold encapsulates his very essence.

Customer Reviews

Customer Reviews

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Filter Reviews:
    dan s.
    United States United States


    Great fit and I love the quality

    Terry B.
    United States United States

    She loves them

    They fit perfectly and was a real turn on for my friend

    United States United States

    One day I hope to work for Contenders

    The most comfortable underwear I’ve ever put on!

    Anonymous verified customer review of Muhammad Ali GOAT
    Machine L.
    United States United States

    Hands down best I’ve ever owned

    Total game changer for me. I bought a bunch of the Ali line. I planned to wear them mostly for working out but they’ve become my favorite underwear. Perfect fit. Quality material. The design speaks for itself. One of my favorite aspects of the underwear: the waist band doesn’t bend or fold over. I also bought a t shirt - fits great, the cotton is super soft and it’s nice and snug in the biceps. I’m a fan. Will buy again.

    Derek A.

    Love the fit!

    I love the way these fit. Best boxers I've ever owned. Going to be ordering more for sure.