Contenders is a growth e-commerce company building a transformative digital entertainment apparel experience and changing the way fans discover, interact, and purchase “entertainment merch.”

Contenders has licensing relationships with some of the most notable media and entertainment companies in the world, including Paramount (formerly ViacomCBS), Sony, MGM (now part of Amazon), Authentic Brands Group, and direct partnerships with WWE, as well as boxing superstar and heavyweight champion of the world, Tyson Fury.

With access to unrivaled media and entertainment IP, Contenders is pioneering the use of DTC branding strategies combined with traditional licensing agreements while offering high-end and uniquely designed apparel across all categories vs cheap “merch” traditionally associated with this vertical.

Whether that's in sports, the business world or personally, Contenders is your go-to gear, designed for how you live today. Inspired by all of our heroes, Contenders delivers every single day, just like you. We use the finest fabrics combined with expert tailoring and artful design to create the most comfortable clothing anywhere.

Makers of officially licensed lifestyle apparel.
Made for everyday contenders.